How to Use Bing Image Match for Reverse Image Search

In the beginning there was only one reverse image search engine called TinEye. Later Google came up with Google Search by Image feature. And now the Microsoft’s Bing has finally launched its own reverse image search feature called Bing Image Match. The Bing Image Match is integrated inside the Bing image search and offers you to look for matching images either by comparing it with a local image that you upload from your computer, or by matching it with an image located on the web. It can also be used to find matches of other images that you have found through the Bing image search.

Update October 2017 : Bing’s “Image Match” feature has now been renamed to “Search by Image”. You can read more about this here:

Unlike Google search by image function which is readily accessible from the Google image search webpage, the Bing image match feature does not appear until you first look for an image in Bing image search. After you search for an image by typing its keywords (for example, “Mr. Roper”), Bing Image search ( will display all the images found that match the description. You have to click on any one of these images to show them enlarged. Then under the enlarged image, you would find the button Image Match as shown in the picture below:

Bing Image Match

Clicking on this Image Match button will display all the images matching with the original image. But on this page you would find another Image Match button next to the search field. As you click on this new button, you can enter the URL of an image or upload an image from your computer for reverse image lookup.

Bing Image Match

The Bing Image Match displays all the matching images (which can be identical images of different resolutions and sizes or images that look similar to the original ones) along with their resolutions, file sizes and image types.

It is difficult to say about which one of the reverse image search engines is better – Google or Bing. Both of them show you matching images for any image that you upload or provide URL of. But for us, the consumers, having more than one reverse image search engines is certainly a good news.


  1. No longer works. There is no “image match” link or service on the page anymore. Also? Bing is set up so you have to chase the bottom of the screen constantly because scrolling down loads more images.

    1. That was in 2014. Now they have renamed it to “Search by image” and it is only available as small camera icon next to search field.

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