How to Launch Chrome Browser with a New Profile

Chrome web browser has become the first choice of millions of users worldwide. The reasons for the immense success of the Chrome web browser is that it is really fast and is very customizable using a number of extensions available from Chrome web store. If you have been using Chrome for your various accounts and do not want your personal information exposed to some website or extension that you want to try out, you have to use a different profile for the Chrome web browser.

Here is how you can launch Chrome web browser using a new profile:

  1. Select and right-click on the Chrome web browser shortcut, then choose Copy from the context-menu.
  2. Right-click anywhere on the Windows desktop and select Paste. This will create a copy of the Chrome web browser shortcut.
  3. Select the new shortcut, press F2 to rename it and give it any new name you like such as “Chrome Profile 2”.
  4. Right-click on the new shortcut and select Properties from the context-menu.Chrome Browser Launch with New Profile
  5. In the target text box, append a space and then the following : –profile-directory=”PROFILE-NAME” where PROFILE-NAME is the name of the profile you want to use, it can be anything but should not contain any spaces.
  6. Click on the Save button to save the settings.Chrome Browser Launch with New Profile
  7. Now when you double-click on this shortcut, it will launch Chrome web browser, it will launch with the new profile as if you have installed Chrome fresh.

You will be able to launch Chrome web browser using the default profile through the regular shortcut on your desktop and in the Start menu. However, when you use the newly created shortcut, it will launch Chrome with new profile. All these profiles are stored in the user data folder in the Windows user profile for Chrome. For a typically user, these profiles are stored in %LocalAppData%\Google\Chrome\User Data\.