E-commerce platforms have become an integrated part of our lives now. Even before the pandemic years (2020-2021), they had gained ground in many countries all over the world because of the ease of shopping. But during the pandemic, they emerged as necessities as people could buy items of everyday use online.
In different parts of the world, different e-commerce giants have a certain dominance. For example, in the South-East Asia, Lazada is the mainstream online platform where you can find anything from daily groceries to expensive electronics. On their tenth anniversary they have introduced a new feature called “Virtual Try-on” for the ladies who want to try makeup before buying it online.
This “Virtual Try-on” feature is powered by artificial intelligence (AI) and augmented reality (AR). You can select one of the makeup products and look into the front makeup camera, the app will apply that makeup automatically in real-time to your face. If you like the makeup, then you can purchase the product.
As of now “Virtual Try-on” is available only for brand stores on Lazada such as Bobbi Brown, Estée Lauder and M.A.C. Even on these stores only certain items can be tried using this feature – mainly the products for face, lips and eyes. You can search for these brand stores to find the eligible products. When browsing for these products, you will see a small icon Try AR to indicate that “Virtual Try-on” is available for that product.
Now you have to look into your front camera and it will show your face along with the selected makeup product applied. Some of the products come in different variations or colors, in those cases, you can choose those variations and see how it looks on your face. You can move left, right, up and down – the AI powered app applies the product on your face in all angles.
The new feature “Virtual Try-on” is a great decision maker for all the ladies who want to try the makeup on their face before buying it. It is surely going to help us choose the right product for our skin types and also increase the sales on Lazada.